When stacked up against history, there are certainly at least a few moments we can point to as antecedents to our current era. But for most of us alive today, especially those out in the workforce, we have had no frame of reference for the kinds of radical changes our lives and businesses have had … Continue reading Which Way Do We Go?
A sunbeam cracks through the gray clouds above. You turn your face toward it, basking in its unexpected warmth and beauty. Congrats; you’ve just experienced Pantone’s Colors of the Year for 2021! For just the second time, the Pantone Color of the Year is in fact a pair of colors: PANTONE® 17-5104 Ultimate Gray and … Continue reading Introducing Illuminating and Ultimate Gray!
Tru Art Color Graphics is now even better situated to help you deliver (pun intended) the best possible service to your customers! Tru Art’s Shawn Livingston recently completed a course through Printing Industry Midwest (PIM) that certifies him as a Quality Mail Preparation Specialist.
Every marketer knows that consistent brand compliance is key to leveraging the equity of the brand. But when your company’s structure includes multiple layers such as departments, sister companies, franchisees, distributors, or dealers… all using, and possibly producing… marketing materials… things can get messy! How do you ensure your brand stewards are following your guidelines? … Continue reading How to achieve company-wide brand compliance
By: Genevieve Trainor BRAND PURPOSE: ANA’s Marketing Word of the Year for 2018 “What’s one of the biggest things that separates the more successful brands from the not-so-successful ones?” asks a 2016 article on smallbiztrends.com: “It’s about purpose.” On Dec. 6, the Association of National Advertisers (ANA) announced their 5th annual Marketing Word of … Continue reading Have you found your brand purpose?
By: Marie Young A few days ago, I gave my toddler a toy catalog and a marker. I said, “circle what you hope Santa will bring you.” He happily obliged, and now it’s all he can talk about. He’s been asking to review his selections over and over. I had planned to take his list … Continue reading Guess who’s mailing a catalog this year…
Here’s a riddle… What can’t be turned off, deleted or filtered…? Traditional ad media. Particularly banners, posters and window signage. They’re still preferred and effective channels of brand messaging. Recent studies show that 9 in 10 consumers believe printed materials will always be needed.* A whopping 70% of respondents reported having items professional printed the … Continue reading Why is signage important for your business?
Tru Art Color Graphics is an official G7 Master Certificate of Qualification by the International Digital Enterprise Alliance (IDEAlliance®). That's a super long, fancy name... you may be wondering why on earth this matters... Because your brand matters. G7 Master Qualification is a sought-after recognition of excellence in printing, and identifies print service providers that excel … Continue reading What is G7 and why does it matter?