How to achieve company-wide brand compliance

Every marketer knows that consistent brand compliance is key to leveraging the equity of the brand. But when your company’s structure includes multiple layers such as departments, sister companies, franchisees, distributors, or dealers… all using, and possibly producing… marketing materials… things can get messy! How do you ensure your brand stewards are following your guidelines? … Continue reading How to achieve company-wide brand compliance

Have you found your brand purpose?

By: Genevieve Trainor BRAND PURPOSE: ANA’s Marketing Word of the Year for 2018 “What’s one of the biggest things that separates the more successful brands from the not-so-successful ones?” asks a 2016 article on smallbiztrends.com: “It’s about purpose.” On Dec. 6, the Association of National Advertisers (ANA) announced their 5th annual   Marketing Word of … Continue reading Have you found your brand purpose?

Why is signage important for your business?

Here’s a riddle… What can’t  be turned off, deleted or filtered…? Traditional ad media. Particularly banners, posters and window signage. They’re still preferred and effective channels of brand messaging. Recent studies show that 9 in 10 consumers believe printed materials will always be needed.* A whopping 70% of respondents reported having items professional printed the … Continue reading Why is signage important for your business?

What is G7 and why does it matter?

Tru Art Color Graphics is an official G7 Master Certificate of Qualification by the International Digital Enterprise Alliance (IDEAlliance®). That's a super long, fancy name... you may be wondering why on earth this matters... Because your brand matters. G7 Master Qualification is a sought-after recognition of excellence in printing, and identifies print service providers that excel … Continue reading What is G7 and why does it matter?